Deal Straight is a leadership development company that offers and specializes in workshops, seminars, corporate coaching and public speaking. Their focus is geared towards fueling personal and professional growth and creating future leaders. We partnered with Deal Straight Owner, Dr. Michelle Nelson, to design the company's brand identity from scratch. Dr. Nelson wanted her brand's identity to have a modern appeal that still resonated with the corporate, conservative nature of her target market. So we took a blank canvas and delivered just that.